Talking about the major problems that are happenin

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On several major changes taking place in the printing industry in the first half of 2012

the beginning of 2012 was not very smooth for the printing industry. Although the sluggish market did not show much improvement, under the premise of the global economic crisis, the printing industry still showed amazing resilience. Looking back on the development history of printing technology stretching for thousands of years, the reform of the printing industry has been going on, and the quadrennial drupa has also brought many cutting-edge technologies. Today, let's talk about several major changes that are taking place in the printing industry in the first half of 2012

the transformation of cross media is more urgent

Yingchuan found in a cross media service research conducted for more than 280 printing enterprises that 58% of the respondents are providing some form of cross media services and have made various achievements. In addition, 29% of the respondents are planning to preheat the development history of the 5-minute bending tester before the start of the next experiment and add cross media services within two years. Through value-added services, successful suppliers made the report point out that the revenue increased by 9%-10%, and the digital printing volume increased by more than 13%. Printing service providers must have the ability to enter a field that effectively integrates printing, mobile communications, social networking and media. Manufacturers must also expand business services to help suppliers enter a more complex market environment

these data also make people gradually understand that cross media communication is not just hype, it is the future development trend of graphic communication enterprises. In the past, there have been many choices related to cross media communication in the controllable marketing market dominated by printing and mass media. With the rapid development of mobile devices, social media, online media and interactive media, the media forms we are familiar with have been expanded

SaaS (software-as-a-service) is considered as the most important software industry in the past decade. Now the application of SaaS concept has also become popular in printing enterprises. According to the survey conducted by Yingchuan, 31% of the printing enterprises adopt the concept of SaaS within the enterprise, and another 25% of the enterprises are also preparing to implement it in a year. SaaS concept (software-as-a-service) can be regarded as the outsourcing means of specific software used by enterprises. Generally, printing service providers use SaaS for software support services, such as printing orders or activity project management, as well as accounting systems used in finance and customer relationship management

according to the survey, China's real SaaS industry started in 2007, with a gap of about years with Europe and the United States and other countries, and the universal testing machine is used to carry out static load, tension, compression, zigzag, shear, tear, peel and other mechanical property experiments of instruments and equipment for various materials. The market scale of the testing machine is still small. Although the SaaS industry started late in China and this emerging concept is not well known to the public, the market potential is huge. However, in the face of the general trend, there are still many users who don't trust to save their key data outside their own homes, or take a wait-and-see attitude towards this part of investment. How to persuade users to do services has become a hot topic of concern for channels today

the rise of color digital printing

with the rise of inkjet printing, color digital printing has gradually penetrated into all corners of the printing industry. For many businesses and users, digital printing means business opportunities. In recent years, Yingchuan company has been constantly estimating the retail sales of printing. At the beginning of this year, Yingchuan predicted that the compound annual growth rate of annual sales of color digital printing in 2015 would reach 5.4%

in 2012, Yingchuan company conducted a survey on more than 300 internal and commercial printing plants of enterprises. The results showed that 62% of the respondents said that they received paper, and their digital printing output increased. At the same time, the combination of color digital printing and interconnection has also created many benefits. The combination of color digital printing and Internet can significantly improve the operating efficiency and profits of printing enterprises, reduce the probability of errors in printing documents, and reduce the burden of customer service and sales of printing enterprises. By letting customers fill in the type of order, printing quantity, paper type, post press processing requirements and delivery time, the production process of printing enterprises can be greatly simplified

workflow automation is crucial

with the growth of personalized demand and the continuous reduction of printing volume, streamlining the process is of great importance in the whole printing process. The printing industry is also undergoing the evolution from traditional manual production to industrial production. Technological progress also means that printing enterprises have an increasingly strong demand for end-to-end automation, which makes the production process more concise The working time is reduced and the cost is saved at the same time

the continuous development of technology makes workflow automation no longer a fantasy. For printing enterprises with automated processes, their profitability has been demonstrated. Enterprises with the best and latest process flow will inevitably succeed as long as they maintain the best efficiency. In 2012, smart printing manufacturers will try their best to reduce labor costs and maximize benefits from their production staff

in drupa 2012 this year, hybrid printing has become a theme. When more and more printing enterprises are interested in the hybrid production mode of digital printing and offset printing, the workflow combining the two printing processes was born. Such a workflow can add production documents at one time through a single channel. It only needs to select the appropriate production process before printing, avoiding the generation of intermediate products, saving the cost of running and maintaining another workflow, and reducing the number of data replication and parameter input. Through this drupa exhibition, we also saw new clues of workflow solutions

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